On 3^rd and 4^th of July 2017, a networking workshop was organized by LIFE WOLFALPS project at the Multipurpose Center of Filorera Mountain, in Val Masino, Italy, to discuss different ecotourism initiatives developed by LIFE and other projects. We have presented how the idea of the ecotourism action was born under the LIFE DINALP BEAR project and explained the development of nature guided tours for Discover Dinarics web page. We emphasized the importance of Guidelines for responsible non-consumptive use of bears in all bear related tourism products. Our bear friendly label and concept was also presented. During the workshop we have exchanged experiences and ideas. Main workshop outputs can be summarized by the following points:

– payment of a fee for ecotourism products organized within a project gives the participant the responsibility and minimizes the risk of last-minute cancellations

– emotional stimulus within ecotourism initiatives should be strong, e.g., through feeling the presence of large carnivores

– ecotourism products should be designed in a bottom-up process, in cooperation with stakeholders, such as farmers and hunters

– products should remain of limited availability to make them unique.