Recently, bear friendly label was developed, aimed for farmers, local companies and craftsmen contributing to coexistence between bears and humans through use of bear friendly practices or through active promotion of bear conservation in the local area. Some products already wear our bear friendly label. Among the first ones are natural soaps “Eleonorina žajfa” with the motives from the Kočevska region, which is the central part of the bear presence in Slovenia. Bear friendly honey products will follow in December.