Populiin teddy bear, a product of fashion designer and restorer  Dejana Majstorović, was inspired by real bear cubs and with its respect for nature actively promotes the preservation of real bears in Slovenia. Populiin teddy bear was created as a result of admiration of little pieces of wool tweed fabric, too small to create any garment. This quality fabric deserved another form, and the form took the shape of a teddy bear. Populiin teddy bears combine natural materials with modern ones, and give a traditional shape a new look. They are handmade in Slovenia.

Populiin teddy was awarded the “Bear Friendly” label – an enclosed leaflet points out the major threats to bear conservation and the importance of coexistence between bears and humans.  This cute teddy is on a very serious mission.